Let Troy grow your business
with low cost, high return digital ads.
No dancing required.

Sensible, smart, targeted, budget friendly awareness campaigns and lead generation.
Start-ups, international corporations, GPs, construction, food, tiny houses, farms, schools, hotels,
wine and robots - and everything in between.
Based in NSW, working in Adelaide, Perth, Melbourne, Sydney and Brisbane.

Here’s what I do

hit the target with your messaging

Strategic Messaging & Brand Positioning

Crafting words, images and video that actually move the needle. Whether it’s a website, a product launch, or a campaign — we define what makes you different, and say it in a way that sticks.

Includes:

  • Brand voice + tagline development

  • Copywriting for websites, ads, social media

  • Messaging audits and rewrites

Content Creation & Social Campaigns

From tradie Instagram pages to premium product launches, we plan and produce persuasive content — tailored to your audience, your offer, and your goals.


Includes:

  • Monthly content calendars

  • Facebook/Instagram post writing

  • Photo/video direction

  • Captioning & visual storylines

  • TikTok / Reels strategy

Paid Ads & Lead Generation

Great strategy is nothing without visibility. We run campaigns that find your audience, drive action, and fill your pipeline — without blowing your budget.

Includes:

  • Meta, Google, YouTube ad campaigns

  • Local geo-targeting + keyword planning

  • Pixel setup, conversion tracking

  • Reporting and refinement

  • Bardera Patios

    Helping Bardera become Stratco’s #1 international dealer with bold strategy and lead-driven content.

  • Vanstyn Constructions

    Building a trusted local brand in Brisbane’s north through authentic messaging and community-driven marketing.

  • MMAPT

    Shaping the future of robotics and e-commerce with clear, compelling narratives that open doors.

  • Pete's Meats

    Launching a premium farm-to-bowl dog food brand with raw honesty, strong storytelling, and early market traction.

  • Far Horizon Campers

    Driving national growth for a next-generation camper brand now spanning four states.

  • Doncaster Boutique Hotel

    Reimagining a historic guesthouse into a boutique destination for weddings, events, and weekend escapes.

  • NB Content

    Amplifying a global production company’s disruptive spirit to audiences across Australia, Asia, and the U.S.

  • Aussie Pergolas

    Strengthening a trusted Sydney brand with targeted local marketing that turns craftsmanship into community presence.

  • SH Pergolas

    Elevating SH Pergolas’ digital presence to drive consistent leads and growth across Western Sydney.

  • Daystar Foundation

    Supporting community-driven programs that tackle poverty, build youth resilience, and create real, lasting change in South Western Sydney.

  • All Seasons Renovations

    Turning a hard-working local business from near closure to fully booked, with authentic marketing that reconnected them to their community.

  • Being Dad

    Promoting and supporting the international surprise hit - Being Dad, Being Dad 2 in Australia, the US and UK and the incredible Being Dad book published by Allen Unwin. An Australian Best seller.

Who
I am

I am Troy.

I started my first business during law school, finding my passion for creating stories that connect, inform and inspire.

A serial entrepreneur, a best selling author and award winning film maker in Australia, the US and UK - I’ve built a knack for spotting key differences, unique selling points and building teams to effectively target a better path.

From Adelaide with Law and Economics degrees in tow, I settled in Sydney in 2001, before moving to the Southern Tablelands of NSW in 2025 to find some clearer air and cinematic places to think.

Since 1995, I have created stories, imagery and video that, through the platforms of the day capture the attention of the target audiences.

Websites, social media, search engine marketing have become the foundation of my work.

When you work with IncendioSA, you work directly with me.

IncendioSA -Troy Jones

Contact Me

Interested in working together? Fill out some info and we will be in touch shortly. I can’t wait to hear from you!