Creating and promoting a caravan and camping brand to challenge every norm of the Caravan, Camping and Travel industry.

Built for the Journey Ahead

What We Did:
Mission Campers started with a quality product and a clear audience — but needed a brand that could go the distance. IncendioSA worked closely with the founding team to develop a brand identity that reflected strength, purpose, and adventure.

We created the name, the visual direction, and the brand story — grounding it in the idea that every trip has a mission, whether it's conquering the coast, escaping the city, or reconnecting off-grid. The result is a clean, confident brand designed to scale nationally, without losing the heart of its regional roots.

Delivered:

• Brand name, tagline, and identity

• Voice and messaging framework

• Visual brief for logo and website

• Early campaign strategy and rollout roadmap

Result:
A bold, memorable brand ready to stand alongside the biggest names in off-road adventure — with a clear voice, strong visuals, and market clarity from day one.