Pete’s Meats —
From Paddock to Premium Pet Food
We love working with Pete’s Meats because it’s bold, honest, and refreshingly unpolished. The story is real, the product is exceptional, and the mission resonates. It’s a brand with guts — connecting paddock to pet bowl with purpose. Every campaign feels personal, grounded, and driven by something that matters.
What We Did:
Pete’s Meats rethinks everything about dog food. No waste meat. No mystery ingredients. Just raw, human-grade beef, direct from a Southern Tablelands farm.
We helped build the brand from the ground up — from the cheeky voice of Pete the dog, to a Shopify store, early trial campaigns, and a social media strategy rooted in storytelling, not spin. It’s meat marketing with meaning — and bite.
Results:
Successful early trial campaign
5-star reviews from first customers
Brand gaining traction in premium pet food space
Testimonial – Joe Brooks, Co-Founder of Pete’s Meats
“We knew we had something special — but this brought it to life. The messaging cuts through. The brand feels authentic. And customers are coming in with the exact mindset we want. It’s better than we hoped.”
Make it stand out.
With Pete’s Meats, the biggest challenge was balancing premium positioning with a raw, authentic tone — without sounding too polished or too rustic.
We overcame this by leaning into the story: Pete the dog, the farm, the quality of the meat. We used humour, transparency, and a clear value proposition to build trust.
Navigating early logistics and messaging for trial deliveries required flexibility, fast feedback loops, and hands-on testing with real families.
Every hurdle became a branding opportunity — and by focusing on connection over perfection, we turned a start-up concept into something people genuinely believed in (and wanted to feed their dogs).
Sales by science
We believe in Pete’s Meats because it stands for something bigger than just dog food.
It’s about transparency in what we feed our pets, respect for farmers, and a return to real, unprocessed nutrition.
The story is genuine, the product is premium, and the mission is clear: no waste, no compromise, just honest-to-goodness beef that dogs thrive on.
In a market full of fillers and fakes, Pete’s Meats offers something rare — integrity.
It’s a brand that cares as much about the land and livestock as it does about the end customer, and that’s a business worth building.
