Meet the Team
Troy Jones
FounderTroy Jones is an Australian entrepreneur, bestselling author (“Being Dad”, Allen&Unwin), and founder of digital marketing agency IncendioSA. Launching the business during Law School from a friend’s garage in Adelaide, Troy helped grow IncendioSA into a multimillion-dollar agency based in Sydney, responsible for generating hundreds of millions of dollars in sales for clients across Australia.
Known for his high energy, hands on approach and insightful marketing strategies, Troy specialises in ROI driven digital advertising campaigns designed to create rapid growth, real leads, and measurable commercial outcomes. His work spans everything from national brand campaigns and ecommerce growth through to lead generation systems for regional and family owned businesses.
Troy has worked with major Australian brands including Stratco and BCF, alongside growing businesses such as Tuff Track Caravans, Bardera Constructions, Grid-Rig, MMAPT Robotics and Braidwood Doctors
Social Media Strategist, content creatorEamon Byrnes
Web development, SEO strategistEamon Byrnes is a web designer, SEO strategist, and founder of LeadGen Digital Services, a Canberra-based digital agency specialising in high-performance websites, search engine optimisation, AI-powered lead generation, and conversion-focused digital strategy. His client base spans trades, construction, healthcare, ecommerce, SaaS, and professional services across Australia.
Known for his results-first approach and a sharp eye for emerging technology, Eamon combines modern web design with innovative SEO and automation systems to deliver measurable commercial outcomes for growing businesses. His work covers the full digital lifecycle: brand strategy, website design and development, content marketing, technical SEO and lead generation systems that turn online visibility into real revenue.
Eamon has built lead generation systems for growing local and national brands such as Grid Rig, Golden Farm, Lekkier, The Designer Builder, Truckmen Removals and Sydney Outdoor Indoor Living. Alongside his agency work, Eamon is the founder of AI-powered risk monitoring platform Signalfinder. His background blends strategic thinking with technical execution, making him equally comfortable presenting a growth strategy to a business owner as he is building the systems that deliver it.
Kaylee Harmer
Kaylee Harmer is a social media strategist, content creator, creative consultant specialising in brand growth, digital storytelling and community focused marketing. Spanning across lifestyle, healthcare, construction, and entertainment industries. With a strong background in creative direction and client engagement, Kaylee combines strategy with hands on execution to build brands that feel polished, authentic, and commercially effective.
Known for her eye for detail, consistency, and adaptability across multiple industries, Kaylee manages end to end social media workflows. This includes content planning, copywriting, graphic design, reel editing, campaign support, scheduling, and brand development. Her work focuses on creating visually strong, engaging content that builds audience connection, trust and measurable business growth.
Alongside her work in digital marketing, Kaylee has spent over seven years immersed in the music and events industry as a DJ and artist liaison. This gives her a unique understanding of branding, audience engagement, live events, and fast paced creative environments. Her healthcare background and patient focused environment combined with her creative and operational experience to make her highly adaptable, organised, and people-first in every project.
Ishah Joseph
Project ManagerIshah Joseph is an Executive Assistant, Private PA, entrepreneur, and founder of global virtual assistant agency PA For You, as well as Cryptsync, a self-custody wallet platform. With over 10 years of experience supporting high-profile talent, HNWIs, and fast-moving businesses, Ishah has built a career around discretion, loyalty, and making the impossible feel effortless.
Known for her calm, hands-on approach and ability to thrive under pressure, Ishah specialises in high-level executive support, luxury travel coordination, property and lifestyle management, touring logistics, and business operations. From managing international residences and artist tours to overseeing complex personal schedules and global travel, she’s trusted to keep everything running seamlessly behind the scenes.
Ishah previously worked closely with internationally recognised artist Damon Albarn, alongside celebrity clients, talent directors, luxury hospitality groups, and entrepreneurs across entertainment, lifestyle, and business. Her global network spans hospitality, fashion, travel, music, and emerging tech, bringing a highly connected and personal approach to everything she does.